8 × 10 or 9 × 12?
An 8 × 10 often suits a smaller seating area. A 9 × 12 gives a larger sofa and chairs more room. Mark both outlines with painter’s tape before deciding.
A rug shop in the making
The room’s
missing piece.
A good rug pulls the room together.
The sofa can stay. The room just needs a little grounding. We’re putting together a small collection of rugs worth building a room around.
Let me know when you openComing soon. Make yourself at home.
A little pattern. A lot of possibility.
01 / The collected roomIllustrated style study
Good rooms start from the ground up. A little texture goes a long way.
What we’re putting together
Less endless scrolling.
More “that’s the one.”
We’re planning a curated, small selection of rugs in sizes people actually need. Warm neutrals, a bit of pattern, something with a point of view.
And a little honest guidance on size and placement. Because a rug should fit your life as well as your floor.
The measure twice department
How to pick a rug size.
Start with your furniture, then reach for the tape measure. These are starting points; your room gets the final say.
Give the furniture a foothold.
Put at least the front legs of the sofa and chairs on the rug to connect the seating area. All legs on works with a larger rug. A tiny rug floating under the coffee table can make things feel adrift.
A runner needs breathing room.
Leave a visible strip of floor on both sides of a hallway runner. Measure door swings and leave clearance at each end so the runner doesn’t crowd the thresholds.
Make the first step a soft one.
Place the rug under the lower two-thirds of the bed, extending beyond both sides and the foot. Bedside runners can work in a smaller room. Check where your feet land.
Dining room tip: measure with the chairs pulled out. Their back legs should stay on the rug when someone sits down.
The mood board
Different textures.
Same good taste.
A look at the styles we plan to carry. These illustrations show the direction, rather than individual products.
Save a spot on the list
Your floor has
good things ahead.
Leave your email for the opening. If you have a room or size in mind, we’d love to know. It helps us put the collection together.
We store your email and optional answers for the opening list. We’re not sending emails yet, and we won’t sell your details.
A few things you might wonder
Before you roll out.
When do you open?
Soon. We’re still putting the shop together. Join the list and we’ll have your address when opening updates are ready.
Can I buy one of these rugs?
Not yet. The swatches are illustrations of our style direction. Products will arrive when the store opens.
Will you help me choose a size?
That’s the plan. For now, start with the guide above and tape out the dimensions on your floor. It’s less glamorous than a mood board, but very useful.